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gmail buzz

Tuesday, February 23, 2010


Google Buzz allows users to “autofollow” contacts in their Gmail account. It allows users to share Tweets, photos and more! This new service launched today and provides a rich fast sharing experience combining public and private sharing all in your Gmail inbox. Inbox integration is a new feature that allows social interaction within Gmail. Buzz takes a Google approach in terms of removing noise from actual content users want when interacting socially. Buzz ties Picasa, Twitter and other social networks into Gmail. In addition to Gmail Buzz will soon be available in Google Enterprise Applications.


Organizing the worlds social information is a big new problem that Google wants to solve. In addition to the web application, Buzz has a mobile application as well. Like PageRank the original social graph, Google asked how to make sense out of social posts to gain relevancy. Location is one important signal in terms of how engines determine relevancy for the query as a task. One problem with using location is that not all users are lat/long aware. Google has invested heavily over the past decade in GEO aware applications.

Buzz will be available from Google.com on mobile devices via GPS at buzz.google.com. Google will then translate lat long locations into a more human friendly term. For example are you at Google? At the “mobile place page” on wireless devices Google combines all information about location returning it to the user. Users can also select to see all “the Buzz” near them using the nearby function via GEO tags.


In terms of SEO these Buzz results are instantly indexed.
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